Product Developments

• iPhone 17 Series: Expected in September 2025, the lineup may include the standard iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new iPhone 17 Air model featuring an ultra-thin design. Anticipated improvements encompass a unified button replacing the volume and Action buttons, 120Hz refresh rate displays across all models, and camera upgrades such as a 24MP front camera and a 48MP telephoto lens for Pro models. The Pro models may also feature an A19 Pro chipset and 12GB RAM, with 8GB reserved for standard models. ([techradar.com](https://www.techradar.com/phones/iphone/iphone-17?utm_source=openai))
• Mac Lineup: A recent leak suggests Apple plans to update its Mac lineup with M5 and M6 chip-based models over the next year. This includes several models of the MacBook Pro, Mac mini, iMac, Mac Studio, Mac Pro, and MacBook Air. Notably, a new M5 iMac and a refreshed Mac Pro with either an M3 Ultra or M5 Ultra chip are expected. ([techradar.com](https://www.techradar.com/computing/these-could-be-the-next-17-mac-laptops-and-desktops-that-apple-launches-over-the-next-year-according-to-a-new-leak?utm_source=openai))
• Affordable MacBook: Apple may release a more affordable MacBook in 2026, featuring a 13-inch display and powered by the A18 Pro chip, the same processor found in the iPhone 16 Pro. This model is expected to come in several colors: silver, blue, pink, and yellow. Mass production could begin by the end of 2025 or early 2026, with projected sales of 5 to 7 million units in its first year. ([tomsguide.com](https://www.tomsguide.com/computing/macbooks/apple-could-launch-a-cheap-macbook-next-year-powered-by-the-iphone-16-pros-chip?utm_source=openai))
• Smart Glasses: Apple plans to launch its own smart glasses in 2027, entering the competitive market of head-worn devices. The company has seven products in development, including three models of the Vision series and four types of smart glasses. One of the most anticipated devices is a model without a screen, featuring audio functions, cameras, artificial intelligence, and voice and gesture controls, similar in design to Meta's Ray-Ban. ([cincodias.elpais.com](https://cincodias.elpais.com/smartlife/gadgets/2025-07-02/apple-gafas-inteligentes-2027.html?utm_source=openai))

Software and Design Innovations

• Liquid Glass Design Language: Introduced at WWDC 2025, Liquid Glass is a graphical user interface and design language developed by Apple as a unified visual theme across its suite of operating systems. It features a more fluid and glass-like interface introduced in iOS 26, iPadOS 26, macOS Tahoe, tvOS 26, and watchOS 26. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Liquid_Glass?utm_source=openai))
• Apple Intelligence: Apple Intelligence is an artificial intelligence system developed by Apple Inc., announced on June 10, 2024, at WWDC 2024. It is a built-in feature of Apple's iOS 18, iPadOS 18, and macOS Sequoia, combining on-device and server processing. Apple Intelligence is free for all users with supported devices and has been gradually rolled out in various languages and regions. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Apple_Intelligence?utm_source=openai))

Strategic Investments

• $500 Billion U.S. Investment Plan: Apple announced a $500 billion investment plan across the United States over the next four years, targeting three key areas: expanding its network of data centers, building new manufacturing facilities, and creating educational programs to develop a skilled workforce. This includes the construction of a new manufacturing plant in Texas designed to produce servers for Apple Intelligence and the establishment of the Apple Manufacturing Academy in Michigan to train the next generation of manufacturing professionals. ([simplymac.com](https://www.simplymac.com/apple-stores/apple-to-spend-more-than-500-billion-in-the-us-over-the-next-four-years?utm_source=openai))

Environmental Goals

• Apple 2030: Apple aims to be carbon neutral across its supply chain and the use of its customers' devices by the end of the decade. This goal, referred to as Apple 2030, reflects the company's commitment to environmental sustainability. ([publicnow.com](https://www.publicnow.com/view/BA58A3751DCDD0BFA80E06646278F3A6F3BC34A6?utm_source=openai))

Financial Performance

As of July 7, 2025, Apple Inc. (AAPL) stock is trading at $211.10, with a market capitalization of approximately $3.28 trillion. The company's P/E ratio stands at 33.72, with an EPS of 6.42. ([marketscreener.com](https://www.marketscreener.com/quote/stock/APPLE-INC-14141383/calendar/?utm_source=openai))

Sources

• iPhone 17: latest news and rumors for every expected model
• These could be the next 17 Mac laptops and desktops that Apple launches over the next year, according to a new leak
• Apple could finally reintroduce a cheap MacBook - thanks to the iPhone
• Apple lanzará sus propias gafas inteligentes, que se esperan para 2027
• Liquid Glass
• Apple Intelligence
• Apple to Spend More Than $500 Billion in the US Over the Next Four Years
• Apple Inc. (via Public) / Proxy Statement (Form DEF 14A)
• Apple Inc.: Company Events Publications and Financial Calendar